Digital product
designer
Passionate about crafting delightful, highly detailed
interfaces that solve real world problems.
Passionate about crafting delightful, highly detailed
interfaces that solve real world problems.
I solve complex problems through simple product design and direction. My passion for design is matched by my love for coding, which means I can participate from ideation to implementation, ensuring that products are shipped quickly without compromising quality. I thrive on projects that have a significant impact on business goals and I'm always eager to lead or contribute to such projects.
In the past 7 years I worked with a variety of clients and had my own share of start-ups (some more successful then others).
Custom workflow management application for opening and renovating stores in the Benelux.
Kruidvat is a Dutch retail chain that sells health and beauty products, household items, and various other products at affordable prices. With over 1,000 physical store locations in the Netherlands, Kruidvat is the largest retailer in the country in terms of store count. The company is also present in Belgium and France with a significant number of stores.
Due to the large number of physical store locations, there are often new locations, relocations, or renovations. To manage this facility process, there was a desire to develop a custom application that precisely fits Kruidvat's operational use and needs.
Create a flexible system that empowers the Kruidvat team to easily set up workflows and go through them.
Automatic scheduling of tasks for projects, including requests and communication with suppliers.
Allow students to intuitively schedule lessons and upgrade new credits.
In this process, it was particularly important in the UX process to map out all the correct requirements and intended use. As a UI/UX designer it was my responsibility to deeply understand what the team was dealing with and map out all the possible processes and edge cases. This led to a complete understanding of the application, after which the high-fi design process and further technical realisation of the solution could effectively begin. By detailing this accurately in advance, an application was developed that fully meets all of Kruidvat's requirements and can be optimally used from the start.
User friendly way of setting up workflows to speed up repetative tasks.
The development of a custom workflow management application for opening and renovating Kruidvat stores in the Benelux was successful due to good preparation with well-informed decision moments, resulting in reduced development time. The Kruidvat team was able to easily adapt to the slightly different working method by actively participating in the process, resulting in a frictionless adoption. As a result, they now have a future-proof system that fully meets their requirements and can be optimally used from the start.
Redesign e-learning app that serves 70+ driving schools and thousands of students a day.
WOLF Rijbewijsshop is one of the largest driving schools in the Netherlands. A 'video app' was developed that supports students in their driving training. It also allows them to plan their own lessons. Currently, however, this was underused and user-friendliness was low.
The main goal was to redesign their current application that results in a user friendly application solving their main goals:
Get students, mainly 18 year olds, excited about viewing content at WOLF driving school before they become customers?
Get a interactive representation of their learning process
Allow students to intuitively schedule lessons and upgrade new credits.
As a UI/UX designer, I collaborated with the Wolf marketing team, and development agency Netvlies to revamp the application. To start the process I had to conduct user research to gain insights about an optimal user experience. Then, I started with low-fi design and collaborated with the developers to ensure that the design was feasible. Once the design was finalised, I handed over a clickable prototype to the development team to make sure that the users would have an excellent experience interacting with the application.
Students can see what topics they've covered, and what needs more attention. This reduces the information overload and boosts engagement in the learning process.
The improvement in online marketing campaigns significantly improved the quality of leads (read: fewer dropouts) and increased the number of trial lessons by 29.68%, with the same marketing costs.Almost all students now use the app to schedule their lessons. This results in substantial time savings. Customer service employees can take 2.5x more cars under their wing for this purpose than before. This has made customer service as much as 250% more efficient. As soon as a (sick) student cancels last minute, the other students of this instructor are immediately informed via SMS via the app that they can book the vacant lesson. This results in 50% fewer lesson cancellations. This was also a godsend during corona. When it was announced after the lockdown that WOLF was allowed to offer driving lessons again, this was immediately communicated via the app. Schedules filled up quickly. This saved WOLF literally thousands of phone calls.Customer satisfaction wasn't this high before. Students enjoy scheduling their own driving lessons. Clear videos and training make them better prepared. They also see exactly what skills they still need to develop to succeed. As many as 96% of our customers recommend WOLF with an average score of 9.3/10 (source: klantenvertellen.nl).
The highly secured digital safe for all files that are just too important.
Digizeker is a digital encrypted save for that stores highly valuable personal files like contracts, family pictures, and last wishes.
The biggest challenge with this project was that encrypted accounts bring a lot of security advantages, but are not particularly user-friendly, considering the lack of password recovery. On top of that, the primary target group is 50+, so statistically not the most tech-savvy user group.
Design phase of 2 months, delivering a full responsive web application.
Building the first version of the application, so keep it simple and lightweight, without compromising on trustworthiness.
Create a solid onboarding flow where this target group can work towards the 'wow' moment fast.
As a UI/UX designer, I collaborated with the Wolf marketing team, and development agency Netvlies to revamp the application. To start the process I had to conduct user research to gain insights about an optimal user experience. Then, I started with low-fi design and collaborated with the developers to ensure that the design was feasible. Once the design was finalised, I handed over a clickable prototype to the development team to make sure that the users would have an excellent experience interacting with the application.
Save your encrypted key and assign a person that they trust that can preserve their encryption key when users forget their password.
Quickly view and manage all the important files.
An optimised mobile environment to limit the bar for users to upload their valuable files, whenever they need to.
Right now, the first version is in development and will be shipped at the end of Q3 2023.
Redesign e-learning app that serves 70+ driving schools and thousands of students a day.
iTel Alert is used by companies such as NS, Siemens and the Red Cross to quickly summon emergency staff in the event of incidents, facilitate internal communication via walkie-talkies and activate protocols.
The current application is outdated but active
at many companies but is logically only used
during incidents. The main focus of the redesign
was therefore on making the existing
functionalities more intuitive so that every
user immediately understands what needs to be
done, even when under enormous stress and
pressure.
Making clear when users are in emergency-mode
Making sure all apps are well installed at first visit
Making the existing functionalities more intuitive
As a UI/UX designer, I collaborated with the Wolf marketing team, and development agency Netvlies to revamp the application. To start the process I had to conduct user research to gain insights about an optimal user experience. Then, I started with low-fi design and collaborated with the developers to ensure that the design was feasible. Once the design was finalised, I handed over a clickable prototype to the development team to make sure that the users would have an excellent experience interacting with the application.
A onboarding to make sure all devices are setup properly.
When an emergency emerged, in just a couple of clicks they can start an alarm and provide all the necessary information for the emergency services.
When an alarm is active, the control rooms keeps everyone up to date.
By including a walkie-talkies function users can quickly find each other and communicate directly to all available fources.
The improvement in online marketing campaigns significantly improved the quality of leads (read: fewer dropouts) and increased the number of trial lessons by 29.68%, with the same marketing costs.Almost all students now use the app to schedule their lessons. This results in substantial time savings. Customer service employees can take 2.5x more cars under their wing for this purpose than before. This has made customer service as much as 250% more efficient. As soon as a (sick) student cancels last minute, the other students of this instructor are immediately informed via SMS via the app that they can book the vacant lesson. This results in 50% fewer lesson cancellations. This was also a godsend during corona. When it was announced after the lockdown that WOLF was allowed to offer driving lessons again, this was immediately communicated via the app. Schedules filled up quickly. This saved WOLF literally thousands of phone calls.Customer satisfaction wasn't this high before. Students enjoy scheduling their own driving lessons. Clear videos and training make them better prepared. They also see exactly what skills they still need to develop to succeed. As many as 96% of our customers recommend WOLF with an average score of 9.3/10 (source: klantenvertellen.nl).
Redesign e-learning app that serves 70+ driving schools and thousands of students a day.
WOLF Rijbewijsshop is one of the largest driving schools in the Netherlands. A 'video app' was developed that supports students in their driving training. It also allows them to plan their own lessons. Currently, however, this was underused and user-friendliness was low.
The main goal was to redesign their current application that results in a user friendly application solving their main goals:
Get students, mainly 18 year olds, excited about viewing content at WOLF driving school before they become customers?
Get a interactive representation of their learning process
Allow students to intuitively schedule lessons and upgrade new credits.
As a UI/UX designer, I collaborated with the Wolf marketing team, and development agency Netvlies to revamp the application. To start the process I had to conduct user research to gain insights about an optimal user experience. Then, I started with low-fi design and collaborated with the developers to ensure that the design was feasible. Once the design was finalised, I handed over a clickable prototype to the development team to make sure that the users would have an excellent experience interacting with the application.
Students can see what topics they've covered, and what needs more attention. This reduces the information overload and boosts engagement in the learning process.
Students can see what topics they've covered, and what needs more attention. This reduces the information overload and boosts engagement in the learning process.
Students can see what topics they've covered, and what needs more attention. This reduces the information overload and boosts engagement in the learning process.
The improvement in online marketing campaigns significantly improved the quality of leads (read: fewer dropouts) and increased the number of trial lessons by 29.68%, with the same marketing costs.Almost all students now use the app to schedule their lessons. This results in substantial time savings. Customer service employees can take 2.5x more cars under their wing for this purpose than before. This has made customer service as much as 250% more efficient. As soon as a (sick) student cancels last minute, the other students of this instructor are immediately informed via SMS via the app that they can book the vacant lesson. This results in 50% fewer lesson cancellations. This was also a godsend during corona. When it was announced after the lockdown that WOLF was allowed to offer driving lessons again, this was immediately communicated via the app. Schedules filled up quickly. This saved WOLF literally thousands of phone calls.Customer satisfaction wasn't this high before. Students enjoy scheduling their own driving lessons. Clear videos and training make them better prepared. They also see exactly what skills they still need to develop to succeed. As many as 96% of our customers recommend WOLF with an average score of 9.3/10 (source: klantenvertellen.nl).
Redesign e-learning app that serves 70+ driving schools and thousands of students a day.
WOLF Rijbewijsshop is one of the largest driving schools in the Netherlands. A 'video app' was developed that supports students in their driving training. It also allows them to plan their own lessons. Currently, however, this was underused and user-friendliness was low.
The main goal was to redesign their current application that results in a user friendly application solving their main goals:
Get students, mainly 18 year olds, excited about viewing content at WOLF driving school before they become customers?
Get a interactive representation of their learning process
Allow students to intuitively schedule lessons and upgrade new credits.
As a UI/UX designer, I collaborated with the Wolf marketing team, and development agency Netvlies to revamp the application. To start the process I had to conduct user research to gain insights about an optimal user experience. Then, I started with low-fi design and collaborated with the developers to ensure that the design was feasible. Once the design was finalised, I handed over a clickable prototype to the development team to make sure that the users would have an excellent experience interacting with the application.
Students can see what topics they've covered, and what needs more attention. This reduces the information overload and boosts engagement in the learning process.
Students can see what topics they've covered, and what needs more attention. This reduces the information overload and boosts engagement in the learning process.
Students can see what topics they've covered, and what needs more attention. This reduces the information overload and boosts engagement in the learning process.
The improvement in online marketing campaigns significantly improved the quality of leads (read: fewer dropouts) and increased the number of trial lessons by 29.68%, with the same marketing costs.Almost all students now use the app to schedule their lessons. This results in substantial time savings. Customer service employees can take 2.5x more cars under their wing for this purpose than before. This has made customer service as much as 250% more efficient. As soon as a (sick) student cancels last minute, the other students of this instructor are immediately informed via SMS via the app that they can book the vacant lesson. This results in 50% fewer lesson cancellations. This was also a godsend during corona. When it was announced after the lockdown that WOLF was allowed to offer driving lessons again, this was immediately communicated via the app. Schedules filled up quickly. This saved WOLF literally thousands of phone calls.Customer satisfaction wasn't this high before. Students enjoy scheduling their own driving lessons. Clear videos and training make them better prepared. They also see exactly what skills they still need to develop to succeed. As many as 96% of our customers recommend WOLF with an average score of 9.3/10 (source: klantenvertellen.nl).
